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Who is Your Customer? Value Proposition Design for Deep Tech Startups | Deep Tech Catalyst

Gayathri Radhakrishnan, Partner at Hitachi Ventures, on how Deep Tech founders turn inventions into products by defining customers, building value propositions, and validating B2B demand.

Welcome back to Deep Tech Catalyst, the channel by The Scenarionist where science meets venture!

Aspiring Deep Tech founders often struggle to understand the crucial distinction between an invention and an innovative commercial product. This misunderstanding can hinder their progress toward becoming investable companies, ultimately leading to project failure.

To bridge this gap, I had the great pleasure of hosting Gayathri Radhakrishnan, Partner at Hitachi Ventures, and delving into the basics of Value Proposition Design in the B2B context.

Here are the key themes covered:

  • 🤔 What is the difference between inventions and innovations?

  • 🚀 Examples of Inventions Turned Innovations

  • 🎯 Customer Development Basics in B2B

  • 💡 Risks of Over-Customization

  • 📈 Why Designing for Multiple Customers Matters for Exit Strategies

  • 🏭 Engaging with Corporates


BEYOND THE CONVERSATION — STRATEGIC INSIGHTS FROM THE EPISODE

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