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Customer Development Basics for Deep Tech Startups | Deep Tech Catalyst

Pedro Lopez Sela, partner at FrissOn Capital, on how Deep Tech founders validate customer needs, understand jobs to be done, size markets, and communicate early traction to investors.

Welcome back to Deep Tech Catalyst, the channel by The Scenarionist where science meets venture!

Today, we're thrilled to welcome Pedro Lopez Sela, Partner at FrissOn Capital!

Understanding the 'job to be done' and effectively sizing the market are essential for aligning technological inventions with real-world needs, building meaningful innovation, and securing investments.

This episode covers the basics of this critical path from a VC perspective.

In detail, you will learn:

  • 🚀 Customer Development in Deep Tech

  • 🎯 Understanding 'Jobs-to-Be-Done'

  • ⏱️ Optimal Timing for Customer Development in University Labs

  • 📣 Communication Strategies for Deep Tech Entrepreneurs

  • 📊 Fundamentals of Market Sizing in Deep Tech


BEYOND THE CONVERSATION — STRATEGIC INSIGHTS FROM THE EPISODE

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