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B2B Sales Strategies for Deep Tech Startups | Deep Tech Catalyst

Vik Li, investment director at Ericsson Ventures, on how Deep Tech startups identify B2B customers, price solutions, close early deals, and shorten complex enterprise sales cycles.

👋 Welcome to the 52nd edition of Deep Tech Catalyst, the channel by The Scenarionist where science meets venture!

The Deep Tech sales cycle is unlike any other—marked by long timelines, intricate decision-making processes, and the challenge of educating markets about groundbreaking technologies.

To succeed, founders need a clear strategy: targeting the right customers, aligning their solutions with tangible industry pain points, and leveraging strategic partnerships to shorten sales cycles and build trust.

We are thrilled to welcome Vik Li, Investment Director at Ericsson Ventures, to shed light on this topic and guide us through the intricacies of early-stage B2B sales.


Key Themes Covered:

  • 🤝 How to Approach the Sales Cycle in Deep Tech

  • 🎯 3 Steps to Identify and Prioritize the Right B2B Customers

  • 🏷️ B2B Pricing Strategy Essentials

  • ✅ 3 Key Factors to Close Your First B2B Deal

  • ⏱️ 3 Tips to Shorten Your B2B Sales Cycle


BEYOND THE CONVERSATION — STRATEGIC INSIGHTS FROM THE EPISODE

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